Originally Posted by chidi

There is no question that the Aspire card has significant value to regular Hilton customers.
However, when it comes to value for the cardholder, its got strong challengers in its lower-cost Amex Hilton sibling cards.
Even for someone (like me) who stays at Hiltons frequently, and uses the Surpass as a primary card, the math advantage the the Aspire vs. the lower-cost Amex Hilton Surpass, (and even no-fee Hilton Honors cards), is not nearly as clearcut as one would think.