FlyerTalk Forums - View Single Post - International Airlines Group - 2024 Annual Results
Old Feb 28, 2025 | 7:04 am
  #32  
megaloman
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Originally Posted by Bohinjska Bistrica
I am not sure that disappointing sales figures were due to status chasers looking to spend more money. Probably more a reflection of the UK economy and also perhaps some annoyed status members looking elsewhere. I'll still be flying BA, but won't be spending more to do so like I'd have done in the past.
I wouldn't call them "status chasers". BA incentivised booking BA Holidays to earn status faster. For many leisure travellers, it was an easy path to get Silver/Gold. You could get Silver in 2-3 short European breaks in Club, which would give you free seat selection on your work travel in Y. Pure TP-runners are irrelevant to BA, there's not enough of them to make an impact on their sales. But annoying the whole premium leisure market? That's another story.
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