I'm surprised by the breakfast picture. It looks more than acceptable for a London hotel costing £75. I mean, the orange juice is clearly not freshly squeezed but two people getting cooked breakfast with some cereals and pan au chocolates in a local cafe would pay quite a lot of that £75 on breakfast alone so it makes the Flex good value indeed for elites. I'm still not tempted by it even at that price but it's clearly a better value proposition for elites than it initially appeared.