Thanks for all the thoughts, to answer some questions people posed

Currently BA Bronze (don’t fly enough with anyone airline to maintain status these days)

It’s my own business so travel cost is a case of what I’m willing to pony up for

Ultimately I need a beer and a bed for the flight so it will be J and not too worried about food

AC is a bit cheaper and they won’t nickel and dime me for seat selection fees like BA so I might try them for a change