Originally Posted by
lost_in_translation
I don’t think they are insulting, but I still doubt they’re enough to move behaviour materially. Quite possibly the first of several such attempts to get the stalled engine running again. I see zero need to make any discretionary BA bookings yet.
The most interesting piece here to me is the massive extension of the booking period which seems to change the whole purpose of the bonus from soften the blow / try to pull forward bookings to ‘err, I think these thresholds with no modification may be too high’.
30 Old TPs per segment for CW is insulting. The thresholds are still way too high. This poorly communicated bonus system, of which most customers have no idea, will not help. Qualification in a normal way will still require the same number of tickets and spend, i.e. £25-30k, because the bonuses are so low as to require virtually if not precisely the same number of trips to be booked. Especially for customers who earn on long-haul.