if you fly enough (with any airline) you will know that having a VIP service line (like the platinium) is worth A LOT.

during stopovers (IRROPS) instead if queing in a counter with the rest of the nervous/mad/angry passengers, you get a phone line that the moment the flight is cancelled they will sort you out. saves a lot of stress and time, as you get preference on the available seats on the alternative flights, peace of mind for a "cheap" price