FlyerTalk Forums - View Single Post - BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
Old Feb 2, 2025 | 4:12 am
  #5345  
HaleiwaFlyer
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Originally Posted by Staffsknot
It would be indicative of a company acting ratherlike kids football though and having 22 players running around exactly where the ball is rather than having any vision
The investor presentation laid out a vision and road map for BA. I wouldn’t say there is no vision; the change to revenue based BAC is part of their vision. No one knows if it’s going to be successful or not, and only time will tell.

At the end, you either buy the product or you don’t based on perceived value.

My opinion is that I would like to see a company innovate and progress every 3-5 years; rather than stagnate. There will be ebbs and flows and airlines will leap frog each other in terms of the “product.”
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