Originally Posted by
matmatlr
Right
Even though we had several examples in the past where upgrade options were more expensive for very frequent travelers than others

I even got it confirmed by an AF exec saying « we want to promote J upgrades for pax that never flew J so we give them better rates »

Like in many industries/businesses , if a client is sticky, you deploy your efforts towards new clients.
Lloyal clients could find it bitter to swallow, but being too loyal is rarely paying off