Originally Posted by
Kamiakdad
Sound like Alaska Execs thinking $11.7 billion revenue makes them big enough to play with Big 3. AS is not in their league, each of the big 3 earned five times what AS did last year. Even adding HA revenue $2.8 billion, the big 3 is four times AS+HA. AS needs to set itself apart and MP is currently the way, if it goes full revenue like the others, AS will sink and suffer.
AA isn't full revenue for burning (fixed award chart, which
AS no longer has, note the "starting at" all
over the award chart).
Revenue is getting linked up with earning:
- Saver earns at 30%
- Partners earn on Y fares at 50% or less unless you buy at alaskaair.com, even very expensive Y fares
- Credit card spend is part of EQM earning (which gives ALK considerably more profits on margin compared to flying you)
- MVPs, Golds and 75ks all got RDM earning taken away in 2025
- all the award gamification in the new milestone benefits just took earning that 50k bonus AND GGUs (instead of choosing one or the other) away from 75K
I mean, sure, enjoy your "a mile is a mile" but don't think because that fig leaf is there that AS hasn't moved towards linking earnings tighter with revenue.
Spin that status hamster wheel faster...