FlyerTalk Forums - View Single Post - VP Loyalty: "A Majority of Our Guests Want to Earn Based on Revenue."
Old Jan 27, 2025 | 9:35 am
  #182  
StevenSeagalFan
 
Join Date: Jan 2011
Location: Seattle
Programs: Costco Club
Posts: 1,605
Originally Posted by edgewood49
all this does not surprise me remembering a gathering several years ago when the entire AS staff met in Boise to announce their new flights to ORD and as Ben said " connecting to the world on AA" well that flopped for us in Idaho. What struck me was unlike past gatherings where we MM/75k's were invited little time was spent talking about their high mileage flyers, I knew then this was harbinger to come. Indeed it has come. Alaska is not "your hometown airline" and we FF are being milked like cows. And by the way the food is getting worse As has taken chicken to new low's for those of you who remember the chicken oriental the current chicken is worse.

Loyalty programs are yielding less and less as we spend more and more.
AS is like the 4th largest airline in the US now, they've outgrown being our hometown airline, although they may use that as a marketing gimmick.
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