Airfares in December were up 7.9% year over year. Revenue management and capacity restraints are conjoined. Thinking Southwest needs smaller planes, not bigger ones.
You can't just dump seats into an underserved market any more and expect people to show up.
LCCs pulling out of routes can't help. Spirit is flying 15.7% less capacity this month than a year ago.
"When Spirit is in the market, especially to vacation destinations, it makes it more affordable because they put pressure on the big guys. With these routes being cut, it takes away that pressure." Katy Nastro Going.com