FlyerTalk Forums - View Single Post - BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
Old Jan 18, 2025 | 3:14 am
  #4309  
obamtl
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Originally Posted by SavvyTravel
I too got the “we value your opinion”. What struck me most was how short term it was. “What are your plans for the next three months?” (Or words to that effect) does not chime with a company seeking to get long term “loyalty” from its customer base. This is totally transactional and maps onto a tactical response.
Yes, lots of the questions seemed to focus on travel over the next 6 months. Many leisure travellers plan their trips well in advance. The BA Holidays double tier points ending in June also meant that I'd tactically booked trips for April to June in advance. So the changes they made will not really impact my behaviour until July, at which point I'll be far less likely to book cash fares with BA unless they're very competitive relative to AF/KLM headed West, Qatar headed East or South, or EasyJet within Europe.
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