Originally Posted by
TabTraveller
Why does it have to be about reduction? Many (most?) business decisions are made for reasons of making more money. Clearly BA wishes to incentivise its customers to spend more money via channels other than just flying. Whether that works or not is moot, but I don’t think you can just assume this is a cost cutting exercise.
Agreed, but one way of making more money, is to reduce your costs. You surely don't honestly think that BA believe that the numbers of Silver, Golds and GGL will not drop as a result of this exercise?