Originally Posted by
Storizontal Habilizer
If you just like having an Ultimate status but don't fly at all, sure, be my guest and do the match. But again, just automatically matching the status without any requirements is stupid, in my opinion.
Lufthansa did a recent match for the SAS EuroBonus members and had a requirement of X number of segments flown within a given time frame, bringing good revenue to the Lufthansa Group. Why couldn't FB do the same? A £99 application fee is purely nominal.
Fair point on the latter argument though

But if they don't fly at all, they do not get any of the benefits. And if they fly enough in the next few months to even earn a lowly Gold, that it still good for the airline