Originally Posted by
MichielR
There must be a reason why they use the term 'optimizing' rather than the much more straightforward (and necessary) 'improving'

Idealistic, romantic and naive as I am I want to believe that using "improving" would have implied that their catering isn't good enough now and that they in fact just want to make it better

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Experience with LH in these cases doesn't necessarily give cause for such an optimistic outlook, though.