FlyerTalk Forums - View Single Post - Hilton properties joining / leaving the Hilton chain
Old Jan 11, 2025 | 11:52 pm
  #2051  
hotturnip
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Tru Hotel Dallas Market Center

. . . has been acquired by a different company that plans to make the rooftop bar into something trendy and fashionable (the Virgin Hotel is in shouting distance). While there was no specific announcement, I'm very skeptical this will stay branded as a Tru, or even as a Hilton, given the way they're describing what they want to do with the bar. Despite its status as a "lower-end" brand, it has been among the more expensive Hilton properties in the area over the past few years.
https://hotelbusiness.com/tru-by-hil...nter-acquired/
[Not sure if this is where this info belongs, so move if needed.]
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