Originally Posted by
LondSE1
However, the papers attached implied less loyalty unless differential services are provided such as free wifi on flights for members. The papers stated that post covid the public are more likely to move their loyalty than precovid. These changes maybe a good time to move away from BAEC!
Bingo, meaning, the changes won't be as negative to BAEC as people on this board think it will be.
FT is not the typical flying community; people just want to get from point A to B the cheapest and fastest way possible.
Here is a
BBC Article from 2021, showing a generalization of the UK flying population: 70% of the flight made by 15% of the population.
If you look at a Statista Data for 2023 for UK fliers:
The cost of living crisis is affecting air travel
COVID-19 and travel disruption are no longer the only concerns of the airline industry. The UK has been experiencing a cost of living crisis since late 2021. Between September 2022 and March 2023, the UK saw seven months of double-digit inflation, which peaked at 11.1 percent in October 2022. However, wages have not kept up with rising prices. Despite the noticeable decrease in disposable income experienced by consumers, the annual average price index value of air passenger travel experienced a surge of 16 percent between the years 2022 and 2023. As of 2023, 67 percent of UK air passengers expressed a high or moderate level of satisfaction with the value for money of flying, which is the lowest level since March 2016. Nevertheless, despite the economic uncertainty, revenue in the UK's flight market is projected to grow in the upcoming years, reaching 27.8 billion US dollars in 2028.