FlyerTalk Forums - View Single Post - BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
Old Jan 7, 2025 | 3:52 pm
  #3452  
mantan_rtw
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Join Date: May 2021
Location: Santa Cruz, CA
Programs: AA, BA, VS
Posts: 56
Originally Posted by HaleiwaFlyer
How do you know? Many corporations are going to predictive AI models that use the corporations' own data sets (not someone else's) to help companies make the best decisions forward for them.

Also, these softwares, allow different people within that corporation to know have the knowledge to become experts very quickly; not just a select few. This means, alot of folks are able to view the data from different operational angles; saving millions per year (real life outcomes of such AI softwares save companies 50-80 million dollars+ per year).

People should be flying BA for their product, costs, and schedule. A loyalty program is a rebate program that is just icing on the cake. Too many people put the loyalty program ahead of the reason why they even purchased the product in the first place. If people are going to fly EK F and AF F more, then the question becomes, why didn't they in the first place when they or their companies have the funds to do so? Why even stick with BA at all, if not for ratio of product, cost, and schedule? Meaning, is BA's loyalty program so good, that people are choosing an inferior product in the first place to get the perks of such loyalty program? I don't buy that, at the end, it is perceived value. Being top loyalty program holder of McDonalds is never better than dinning at a Michelin Star restaurant.

Again, most chose BA for schedule and price; and will stick with BA for this reason.
There are many strawman arguments here.

Clearly the difference between BA and competitors' hard and soft products is not as stark as McD and a Michelin star restaurant. Comparing same cabins, Y to Y, W to W etc.

Leaving aside leisure Y only customers (hardly any profit) and F only customers (not price or FF program sensitive) the rest do care about the FF program and BA had an advantage there which is being removed.
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