Yes, this is very much the point for me. I'm one of those people who very much enjoys the fun of status even if, rationally and financially, it doesn't make much sense.

Now you could say I'm exactly the type of person BA doesn't want, but the fact is that because of the status game I spend much more on BA than I otherwise would. I have no real reason to fly BA shorthaul as I can fly almost all my routes much cheaper on another airline, and on longhaul I have a range of options. So all my BA spending is basically discretionary.

I'm hoping there's still some 'fun' to be had in the new regime, but anything spend-based is inherently less exciting than what we had. So that's what makes me not so happy about it, even though I'm not angry like many others more severely affected.