Imagining **Stevie Wonder** promoting his music through **Holiday Inn** commercials in the **1970s and 1980s** is a delightful concept! Given his incredible talent and the upbeat nature of his music, this campaign could effectively blend his artistry with the welcoming atmosphere of Holiday Inn.

### Concept for the Commercial

The commercial could open with a vibrant, lively setting, showcasing the joy and warmth that both Stevie Wonder and Holiday Inn represent.

1. **Energetic Opening Scene**: The ad begins with a family on a road trip, driving through picturesque landscapes. As they sing along to one of Stevie's hits, like "Superstition" or "Higher Ground," they spot a Holiday Inn sign and decide to stop for the night. The upbeat music sets a cheerful tone for their adventure.

2. **Warm Welcome**: As the family enters the hotel, they are greeted by friendly staff who offer them freshly baked cookies, a signature touch of Holiday Inn. Stevie Wonder could appear in the lobby, performing a lively rendition of one of his songs, creating an inviting atmosphere that emphasizes the hotel’s hospitality.

3. **Showcasing Amenities**: The commercial could then cut to scenes of the family enjoying various hotel amenities. They might be seen relaxing by the pool, enjoying a complimentary breakfast, and playing games in their spacious room. Stevie could join in on the fun, dancing with the kids and encouraging everyone to make the most of their stay.

4. **Engaging with Guests**: Throughout the ad, Stevie could interact with other guests, sharing laughs and creating a sense of community. He might even lead a mini dance party in the lobby, showcasing the fun and friendly atmosphere that Holiday Inn offers.

5. **Closing Message**: The ad could conclude with Stevie standing outside the hotel, inviting viewers to experience the comfort and convenience of Holiday Inn. He might say, “No matter where your journey takes you, make it a memorable stay at Holiday Inn!” The screen would then display the hotel’s logo and a catchy tagline.

### Conclusion

This imaginative commercial featuring Stevie Wonder would not only capture attention but also create a lasting association between the artist and the Holiday Inn brand. His infectious energy and timeless music would resonate with viewers, making them excited about their travel experiences. This playful approach would highlight the welcoming nature of Holiday Inn hotels, encouraging families and travelers to choose them for their next adventure.