Originally Posted by
WillBarrett_68
You don't need ALL of them to change their behavior to see an effect. Yes, these people are probably more likely to pay for additional visits and/or purchase a membership (or, increase their spend on the card to 75k). But "more likely" doesn't mean "every single one of them will do that" - so when you go on to say "no reduction in use by this group" you're already wrong. Some of them absolutely will reduce their usage (we've heard from some of them in this very thread so they definitely exist!)
Might be wrong, sure. I'm not speaking universally, even though I'm guessing at a general group behavior as a whole. Obviously, even this subset will have some kind of bell curve.
I think there's a good chance that behavior will break down differently: those who cancel/downgrade the Reserve card (and stop going to Sky Clubs) and those who keep it (and use whatever method to keep going to Sky Clubs as they did before).
At this point, we're all just speculating. One can assume that Delta has some kind of data that supports the change; so, we'll see.