Originally Posted by
TabTraveller
If BAH were to become approved agents for things like four seasons preferred partner then I would absolutely use them most of the time for my travel. Perhaps that’s part of the plan?
I absolutely do not think that's part of the plan. The premium travel agents and associated programs are a US thing of minor interest to BA's member base.
I think they just want to capitalize on their loyalty program. Maybe it will work, I have my doubts. Hotel loyalty has been less devalued than airline loyalty. I certainly value my Hyatt Globalist, IHG Diamond Ambassador, and Marriott Platinum status more than my Miles & More Senator, VS Gold, and (until a few weeks ago) BA Silver.