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Thread: [Rant] The Sad Death of Alaska Mileage Plan
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Old Jan 3, 2025 | 7:38 pm
  #22  
diver858
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Originally Posted by notquiteaff
Spend on non-airline partners now earns EQMs (I consider that an (a)advantage). Basic Economy travel earns less than 100%. Earnings on partner airlines are no longer nearly as generous as they were before (and fare classes to some degree align with spend in that cheap fare classes earn less). Seems to me spend is already king.
ALK is looking for opportunities to further monetize MP, above examples offer incentives for new revenue streams they are attempting to encourage, deter those that are not as profitable.
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