Certainly not. I know I won’t get a personal response, and I don’t see how a customer service agent with no decision-making authority could provide one. Hence why I stated in my complaint that I really only wrote to make my feelings known. I would rather they didn’t respond at all, because what’s the point? My complaint commenced thusly, “I know this will not be the first correspondence you receive regarding your rebranding of the British Airways Executive Club. I’m under no illusion that my input will make a pennyworth of difference, but getting to voice my opinion will perhaps make me feel slightly better, and that’s important to me.”

I felt powerless and writing that complaint did, albeit only very, very slightly, make me feel heard.