Originally Posted by
bisonrav
That wasn't done - I am guessing because there was internal opposition to the changes (as GGLs we were all being interviewed by the HVC team on improvements to the offer, that was very confusing and misaligned) and deals were difficult to get to with suppliers in the absence of a reason for customers to take them up. Bad News Fairy gave detail in September, very accurately and with what looks like inside information, but there was still no announcement. So we get to the very last date where this can be announced to allow adoption April 1st, someone panicked about their performance bonus and pressed the "do it now or pick up your cards tomorrow" button, and it all happened with comms teams on holiday, no time to fully brief staff, and engendering a massive wave of hostility from customers, many of whom had expensive bookings to get half way to status after April, and who were also on holiday with time to get mad. I suspect a lot of what can be cancelled will be cancelled, and you'd be a bit nuts to book anything new. There aren't even important details like the soft landing (my guess is there was no soft landing in the plan, but that's been suspended while they think about it because they're worried about backlash and don't want to paint themselves into a corner; there's no real other explanation).
This is an excellent reading of the situation. The baffling bit (so far) is that the non-flying upsides aren't nearly generous enough to make up for what they're doing on the flying side. There are two major problems so far with the way IAG Loyalty is building a platform.
1. The insistence that cash equivalent redemption value is ~0.56p, making redeeming for anything outside of flights basically a waste of money.
2. The very haphazard nature of partnerships. Look at AA, I can earn loyalty points via the shopping portal, dining out in some restaurants, hotel stays with Hyatt, cruise bookings, car rentals, credit card spend, buying petrol, paying my electricity bill etc. If BA was offering that level of choice, I'd be able to hit silver, even if they upped the threshold a bit. At the moment my options are paying for BA flights, buying a BA holiday, paying BA's fuel bill for them and something to do with Amex spend that they haven't explained yet. This is the biggest problem.