FlyerTalk Forums - View Single Post - BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
Old Jan 3, 2025 | 4:18 am
  #2631  
higham44
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Originally Posted by FlyingSquirrel_
Definitely. The overcrowding is an issue, but that would have been resolved very quickly by removing soft landings or/and BAH double tier points offers (which are the actual unfair bits). The decision that BA has taken is a massive middle finger to 95% of its loyal customers - seems like an awful business decision, probably signed by a clueless consulting company.
I wonder how much BA shelled out to the consultants for their research and advice???
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