Originally Posted by
Midships
Return LHR - DEL, "I" bucket, under GBP2K after fuel surcharges etc, and I say about the floor plate of 4 economy seats? Same flights "J" class, GBP8k.
If it was your company would you be rewarding the folk paying GBP8K, the same as the ones paying GBP2K?
This is overly simplistic. You haven't considered if the 8k passenger actually needs "rewarding" (e.g. if the pax is forced to fly with BA through a corporate agreement) and you haven't considered how much discretionary spending the 2K flyer brings to the airline. If the 8K flyer is forced to use my company and is going nowhere, I'd probably focus my effort on retaining flyers that could easily move their spending to a competitor and on recruiting new flyers that will increase revenues and, hopefully, profit.