Dear Mr WMD

Thank you for getting in touch and sharing your feedback on the new British Airways Club. We do understand that any changes made can affect our customers in different ways, so your comments are always welcome.

As our customers’ needs evolve, we are always looking at ways to make our loyalty programme more rewarding. The new British Airways Club has been designed to better recognise our Members’ loyalty and offers more ways to earn Tier Points than ever before. This includes earning Tier Points when paying for extras such as seat selection and additional bags, and limitless earn on British Airways Holiday package spend with no minimum stay requirement. There are other new features as well, such as new Tier Milestones that unlock bonus Avios.

I can confirm that no changes have been made to our soft landing’ proposition.

If you have any further queries, please use our online Help Centre via the following link: https://www.britishairways.com/trave.../public/en_gb/

Thanks again for contacting us. We look forward to welcoming you on board again soon.

Best Regards,

<Name redacted>
British Airways Executive Club