Originally Posted by
a380fan
I am pretty sure they have looked at the pool of BA golds, and their past spend and know how many of them are going to continue to be gold in the new world. At the same time they know how many new golds will potentially be created based on existing spend. For all we know there is actually no reduction in the number of potential golds, there will definitely be some shift. The consensus here is that the numbers will plunge, and that this is what BA was aiming for. However we don't actually know what this looks like in reality, it's pure conjecture based on the biased echo chamber on this forum.
Perhaps you are making a point beyond my ability to grasp. But I find it difficult to understand in what possible way BA's new FFP might create new gold members - unless you see it as sufficiently attractive to attract high-flyers from other programme, or to current BA high-flyers who have been somehow put off the programme.. until now.