Originally Posted by
MNManInKen
Perhaps, but I perceive it differently: to me, the loyalty programme was about filling up those empty seats, it does not exclude having higher paying customers or indeed trying to lure more of them on board. Using the LP incentives to fill up empty seats is a direct win to their bottom line after all.
If seats are persistently empty or filled with low-yield customers, BA would probably prefer to downgauge or reduce frequency or even destinations to reduce costs and increase average yield. Someone else in this thread already mentioned a possible plan for BA to shrink.