Originally Posted by a380fan

BA is not turning anyone away though, they are not telling you that you cannot fly with them. In fact I am sure they are hoping that you will continue to spend as much, or potentially greater in the future.

What they are doing is changing the benefits you receive in relation to the perceived value you bring to them. As you mention, not every client you have has equal value. Which I am sure impacts how you handle those clients. Your top clients perhaps have your personal mobile number, and can call you 24/7 if they have urgent issues. While your smaller clients perhaps have to send an email, which will be handled the next working day. This is how it is across many businesses, especially in competitive environments it's often required as you cannot invest the same level of resources into everyone. Else your lower valued customers would not be profitable and you would need to turn them away, or increase the costs to the client. Which may make them leave as well.

If BA wanted to treat all their customers equally, then everyone would have lounge access, and fast track security etc. However that would just be unviable. It definitely hurts to be devalued, however it is what it is, BA has decided that that is the case for us.

I am pretty sure they have looked at the pool of BA golds, and their past spend and know how many of them are going to continue to be gold in the new world. At the same time they know how many new golds will potentially be created based on existing spend. For all we know there is actually no reduction in the number of potential golds, there will definitely be some shift. The consensus here is that the numbers will plunge, and that this is what BA was aiming for. However we don't actually know what this looks like in reality, it's pure conjecture based on the biased echo chamber on this forum.