Originally Posted by Flying Doctor

Thanks,
I don't disagree with you as I also think the numbers on full J fares (these can be upwards of 10k to many US destinations) is shrinking and will continue to do so. This just is not the market that will come back as everyone increasingly looks to minimise spend but more importantly travel full stop. Did you really need to go to NYC for 1 meeting ? Answer nearly always in no, you didn't, wait until you have 3 meetings and go less often and certainly not at 10k a throw! And whilst BA looks to maximise our spend using increasingly sophisticated tools we can also use increasingly sophisticated tools to get better deals to travel between A and B. Works both ways.....
FD.