Originally Posted by
clearedforlanding
Yes BA are in their infancy but I'm not sure they've got the point. They've turned BAEC into a big On Business scheme. I don't think that's what the US airlines have done. They're essentially consumer schemes. US airlines get that chucking status at consumers to drive spend and loyalty drives results. The marginal cost is minimal, the marginal revenue increase is huge. BA have have missed the trick which is to go hard on incentivizing individuals to drive more spend through the airline and their ancillary offerings. With UA I get "tier points" (PQPs) on redemption bookings, waitlisted upgrade copays, credit card spend, alongside my flights. And I build status. And that builds loyalty. Maybe this'll come. But right now it feels like BA is just misrewarding corporate spend at the level of BA Club and forgetting that their aim should instead be to make sure that every person in the UK is chasing status (and spend) through the BA Club. That's the pathway to $.
This is how I Feel. They used an incompetent strategy, try to solve their incompetent management. If their issue is overcrowded lounge, too big of elite. There might think there is no better way, but a cut is essential, but they forgot about change of the incompetent management and consulting firm to begin with. This fall onto the board fail to overseas the operation.
looks at other major carriers' announcements, and look at BA, who on earth would believe this kind of immature major change just rolled out in such a rush? This still want to call them elite ? It's just pure delusional because they had a super duper earning . There is an old saying , if the way is working, why change? The IAG just let them fly fire without constraints and the board just no action ?
if this all ends good for BA, good for them, otherwise, who to blame?