Originally Posted by clearedforlanding

Yes BA are in their infancy but I'm not sure they've got the point. They've turned BAEC into a big On Business scheme. I don't think that's what the US airlines have done. They're essentially consumer schemes. US airlines get that chucking status at consumers to drive spend and loyalty drives results. The marginal cost is minimal, the marginal revenue increase is huge. BA have have missed the trick which is to go hard on incentivizing individuals to drive more spend through the airline and their ancillary offerings. With UA I get "tier points" (PQPs) on redemption bookings, waitlisted upgrade copays, credit card spend, alongside my flights. And I build status. And that builds loyalty. Maybe this'll come. But right now it feels like BA is just misrewarding corporate spend at the level of BA Club and forgetting that their aim should instead be to make sure that every person in the UK is chasing status (and spend) through the BA Club. That's the pathway to $.