Originally Posted by sheep fancier

Same here, late December/early January I start looking at booking my 3 or 4 annual US trips with BA Holidays, been Silver 7 or 8 years now and Silver to end of March 2026, now looking at other options from my neck of the woods, mostly Icelandair who offer VERY competitive fares and I'm flying in the right direction to start with not down to LHR and back over the house 5 hours later to the US, plus point mostly the travel time, Icelandair circa 3-5 hours quicker via KEF than via LHR, minus points, I'll miss the Lounges despite not usually prevailing of the beer/wine/spirits, I will miss the hot shower in the North or South Lounges if enough time in transit at LHR when returning from the US, also, despite being Silver until 2026 I'll doubt I'll get any benefit unless I book a domestic or short haul Euro via LHR which I doubt, so looks like so long BA it's been good whilst it lasted, but I think you've shot yourselves in both feet.