FlyerTalk Forums - View Single Post - BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
Old Jan 1, 2025 | 1:19 pm
  #1990  
NickB
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Originally Posted by Storizontal Habilizer
Given that BAEC BAC is a loyalty program used by over 13 million people worldwide (the majority of which probably reside in the UK), I would assume that the UK's largest news outlet would write something about this
...except that a huge number will be dormant accounts and even those which are not dormant will be blue members, for whom this has zero relevance. I think that this is not something which is of major interest to the general public and I do not find it that surprising that the BBC does not cover it. I don't ever recall the BBC being interested in issues related to frequent flyer or frequent stayer programmes. I think the same would be true in most other European countries (US news outlets, OTOH, are more likely to engage with those kind of stories).
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