My biggest take away from all of this is how blindsided most of us have been by the announcement. I always thought revenue status would come at some point but the speed and extent of the changes are both quite something. If it tells us anything, it tells us that very few of us have a decent insight into what BA’s strategy is regarding customer loyalty. Recall, if you will, the endless discussions about a reward at 5000 TPs which was, accordingly to many well informed customers on this forum, awaiting sign off from the head of loyalty or something like that. That was just a few months ago. We were undoubtedly strung along with this chat from BA and I even attended a very exclusive GGL event recently where it was discussed quite openly as an upgrade for the GGL programme to be announced imminently.

I am loathed to speculate further given what has happened but mere logic suggests that Gold and GGL have been made much harder to attain so that BA can start throwing new levels of goodies at their most profitable customers. Logic also dictates that much of the new, better love will be held back until the tier point runners, Honolulu golds, premium leisure double TP players etc, are out of the system, so as to not rub salt into wounds. But who knows. After the brunch and supper debacles our biggest mistake may simply be in assuming that logic prevails at all.