I've been digesting the news since it was announced, and I think I can now quantify how I am feeling about the whole thing.

As a founding member of the Executive Club since its inception, all of my travels, plans and itineraries revolved around making the best use of my membership for decades. Having that mindset exploded overnight has come as a complete shock. The first thing that came to mind was the recent Jaguar 'relaunch' where they made it clear that their legacy customers were no longer of interest. It almost feels like discovering a partner you thought you knew has been living a double life and surprised you about how they actually feel about you before filing for divorce. Sure, no-one has died, and life will go on, but it does feel like a sense of betrayal. Having stuck with them through thick and thin, we are no longer of value.

So I guess its onto pastures new for us, as it will not only affect my business, family and I to try out alternative carriers, but I genuinely think this will prove to be a critical defining moment for BA - where they have bet the family silver on heading in a new direction. If it fails, then they will have burned both of their bridges by alienating their previously loyal suffering clients whom will be loathed to forget being cast aside so unceremoniously with no notice....