I was looking at AY, and even though they’re spend-based too, their qualification for OWE is about half the spend under BA’s new system - I think.
Plus, they appear to have a multiplier for this the higher up you are in their scheme already. Much like how BA operated with Avios earning now.
That’s the result of maybe a minute of searching, so I’m going to look into further. Downside is they’re not cheap and getting to Helsinki can cost a pretty penny by itself, but I’ve got some sums to do!