Oh my! Branson, O’Leary and EasyJet must be licking their lips and rubbing their hands!

Does anyone in BA copy check these announcements or is it a copy & paste template they use? “We’ve listened to our members…”

Whilst the talk is often about golds! I can’t see many silver or bronze holders forking out anywhere near these new spend amounts. There’s certainly going to be a seismic shift in members and their level. I feel for all the insta-tok bloggers who will no longer be able to grow their following by saying “follow me and see how easy/cheap it is to get a gold card!!” …Silver or bronze just isn’t as catchy!

These changes are extremely disincentivising for any low frequency leisure travellers like myself. Will it be the straw that broke the camel’s back?! Give it a year or so. I hope the BAEC FT community doesn’t disappear off the back of it. Good luck in the brave new world, BA truely have cost cutting in their DNA.