Originally Posted by
BA6948
Starting a thread to see what are your improvement wishlist for AF in 2025. I will throw some ideas:
- Business Class Europe: align to other EU airlines with a more substantial food service including hot options (as opposed to the current one cold option)
- Longhaul Economy/Premium on longer routes: replace that pathetic “Bon Appétit” bag with a second meal tray like other European Airlines do.
- Longhaul Premium: improve the presentation and the quality of food. Use real plates.
I'd repack this as a a more general: "Get your strategy straight: are you aiming for excellence? or good enough at a cheap price? Both are valid, simply pick one; then communicate and price accordingly".
Originally Posted by
BA6948
- FB: it would be good to mark the lowest reward flights and separate them from those dynamic reward flights.
- Upgrade Offers: be a little bit more generous with elite customers and get rid of those rip off offers where no status passengers get more attractive reward offers.
This is where the lukewarm strategy goes from being sub-optimal to starting to annoy customers.
Dynamic award pricing is an insult when a J ticket is priced 999000 miles. No, it doesn't mean pax can
realistically book award tickets at all times.
Same for OLCI upgrades. Repeating that status is not considered in the pricing equation doesn't change anything to the fact that FFs are quasi-always asked for a higher price than non-status pax. The fact that the computer uses A or B variable to get the undesirable result is not the issue.
Again, owning the current situation would go a long way instead of insisting that it's always possible to book award tickets, and that status doesn't make OLCI upgrades more expensive.
So my wish list for 2025, as a one-liner:
- Make sure pax want to fly with you enough that you don't need to be recapitalized next year, nor have to sell your assets. Fixing well-known issues and limitations that have been brought up
for years by pax, not by employees, would be a good start.