Originally Posted by
sports1
Unfortunately, I don't think any business class product in the world promises or advertises "quiet night of sleep", though most can argue it's implied from anecdotal experiences (and the fact that there's just less passengers in one cabin who are more spaced out).
Many airlines heavily utilize marketing images and advertising copies that most certainly are suggesting a good night of sleep is a defining quality of their business class product.
Just among AC's Star Alliance partners:
United Polaris | United Airlines - "
United Polaris®
business class brings a new level of quality to premium cabin travel and provides the best sleep in the sky."
Business Class | Singapore Airlines - "Business Class - A successful business plan includes sleep. ...
. Catch a power nap as you lounge in your seat or look forward to uninterrupted sleep on your fully-flat bed*."
Though AC, perhaps, wisely, didn't use the word "sleep" and just promote their "
fully flat bed" ... "A sanitized and clean pillow, duvet and mattress pad " ;-)