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Thread: Does Hilton have too many brands?
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Old Dec 22, 2024 | 5:41 am
  #42  
MP001
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Originally Posted by HotelAspiration
Hotel industry professional here. In my opinion, no because each brand has a clear price, tier level, theme, new build/conversion policy and swim lane.

Now Marriott has an issue with multiple brands per swim lane and I don’t even know the difference between a Sheraton, Marriott, Le Meridien, and a Delta in the US.
I agree. Hilton brands still have recognizable characteristics and the benefits received via Honors are clear.
Looking at other chain it is not always the case; Accor for instance with so many brands is out of control...
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