Originally Posted by
chipbennett
I really don't understand Delta's play here. I don't see how it benefits them, or their atrocious IT department. I don't see how it benefits members, either.
1. collect and use more of your data. They collect a lot more targeted data that they and their partners can use to optimize products and price points for you.
2. train you to do more in-app instead of chatting or calling them. eg they prefer you book a ticket in their app and use RUC/GUC where possible in-app instead of using chat or GUC to do the same.
3. delta choice benefit web page currently says CBs CAN be selected in app from 2/1/25 but MUST be selected in app from 6/1/25.
4. On a related noted, I noticed another US-based airline has stopped issuing mobile boarding passes unless you use their app. You cannot get a mobile boarding pass from them if you use their website on your mobile device. Seems like a play to get more mobile app usage, again, to collect more user data to target products and prices. Delta hasn’t done this yet, but I could see more airlines doing this.