maple I think my original (SEAT UPRIGHT) photo was misleading - perhaps this one might help you see more clearly what the Club World Seat looks like when "reclined":

http://www.airliners.net/open.file/362328/M/

The other bed-seats do not lie fully horizontally flat - so watch out for the difference between "fully flat" which often = crown jewels scrunching slightly angled flat seat.

You can see more detail in the Club World Experience linked in my first post.

The BA Next Generation New Club World Flat Seat will be rolled out over the fleet over the next six months, but will look largely similar and have the same mechanism (as its the same seat, just re-upholstered to meet many comments that when in bed mode, it can be a little lumpy and hard, esp if you sleep on your side).

Only Virgin Atlantic has a better bed in Business IMHO.