Originally Posted by Dovster

Think of a pizza restaurant on a street which has five other such establishments.

All six get the occasional customers but each also has its own "regulars". These are people who eat pizza three or four times a week and generally do so at one particular spot. When they go there, the owners recognize them, put them at the best tables, and generally give them free Cokes with their pizza.

Suddenly, there is a very bad cold snap. It is snowing almost daily and the streets are icy. While the regulars keep going out to eat, many leisure pizza eaters are staying at home and the pizza business falls off badly.

The proprietor of Leo's Pizza decides that the best way to handle this is to cut costs. He stops giving free Cokes to his regulars. He redefines his definition of what is a "regular" customer. It is no longer the person who eats at his place the most often, but instead anyone who is willing to pay a higher price for the same pizza.

Then he takes out all of the good tables so even his new "regulars" find that their status gives them very little advantage.

What do you think will happen to Leo's Pizzeria?