Originally Posted by
zorn
It's always interesting to see how much a company values getting people's detailed contact information and presumably permission to track what they watch and do when online.
Apparently to Air Canada and Bell, it is worth giving WIFI for free in exchange for the contact information etc. of those passengers they don't already know everything about.
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i work in analytics - we have built models using information from cable companies on your tv watching habits (types of programs you watch, how long, when), mobile phone data, your web browsing habits. the data is gold.. worth more than the sponsorship money.