Insanity is doing the same thing over and over, expecting a different result. Prior attempts to compete with Hawaiian interisland (Aloha Air and Mesa Airlines' Go!) have not been sustainable; article linked above acknowledges why HA has succeeded where others have not: . One can argue that unexpected, market disruptions contributed to the subject failures, but they are inevitable. Under ALK ownership, OW membership, HA is expected to continue interlining interisland service with its competitors, to assure sufficient passenger loads, defend against competitors. Maui Island is years away from recovering from August 8, local politicians continue to pursue anti-tourism policies, OP link suggests WN's Hawaii "recalibrations" have just begun. Meanwhile, ALK has begun strategic moves to strengthen HA's long-term viability - optimizing service to the Mainland US and Asia - which should increase demand for HA interisland service.

This is a classic example of LUV's management inability to respond to market dynamics, believing they know better; ultimately forcing investors to step in.