Originally Posted by
AeRoSpaceman
When this does get implemented I am struggling to figure out how they will get around Google Flights and other 3rd party brokers. Maybe I am missing something. When you get a price from google flights it will send you directly to DL to purchase with the same given fare from GF...
I don't see anywhere that indicates individual people pricing. It says individual market pricing. Like Seattle to Tokyo on a Saturday in April. Instead of pricing like their competitors, AI may suggest they can up their price by $40 on an April Saturday, and they wont lose any customers, on that particular route on that particular day. That's the fine detail that AI can drill down to easily and quickly, that revenue mgmt humans can't. And those incremental dollars go straight to the bottom line.