FatBoy-
My post was simply trying to reconcile competing interests. What's most 'effective' and what's most 'doable' are often two different animals.
I'm just trying to make peace!!
The reality is that if you post in CC using Aeroplan-speak like 'wallpaper' for SWUs or 'rolling paper'

for SSWUs, or 'toaster money' for non-SE miles you pretty much will only get follow ACers, because the rest of the rabble in CC won't have a clue.
Canarsie brings up an intriguing issue; there's a lot of 'vernacular' on CC. This is a tough issue. For me, I like the vernacular, because only people who really understand what I'm offering (or what I need) will respond. But in the spirit of FT, having full disclosure about what an offer means has merit as well, hence Canarsie's instructive definition list.
That said, I think it should be POSTER'S CHOICE how to articulate an offer.
For those posters that want as large of response as possible, they can offer, for example:
Super Elite/Elite Systemwide Upgrade certificate
Validity:
- on scheduled flights by Air Canada, Jazz
- one way upgrade
- code share flights excluded
-not valid with award tickets, companion tickets, promotional pass travel or industry discount fares
-You must hold Super Elite or Elite status at time of travel
- Change restrictions apply as per original booking class
* no Maple Leaf Lounge access
Transferability:
- certs may be used by SE or E member OR one traveling companion traveling with SE or E member on same flight
Fare booking Eligibility:
Within Canada Freedom Y, Latitude MUA, Fun RIG, Econ BHVQL
Canada-USA (exc Hawaii) Freedom YM Latitude UA, Fun RIG, Econ BHVQL
All other destinations YMBHVLQ
Expiration Feb 28, 2005
..that would be a generous description to post or to give to Canarsie to put in the definition page.
OR you could simply post
2 AC SSWUs and leave it at that.
...that would effectively limit your audience to the same folks who check out your forum.
To further bridge the gap between Randy's policy and AC Forum wishes, how about simply putting a STICKY at the top of the AC forum that says, 'Aeroplan Cert Offers on CC; Check it Out" as a reminder for existing posters and a nice referral page for newbies.